Planning a holiday getaway in Latin America this season? Consider visiting the newly opened W Bogota, marking the brand’s inaugural entry into Colombia. We’ve been eagerly anticipating this launch since previewing some renderings earlier this summer, and we’re thrilled to experience it firsthand.
“The launch of W Bogota is a landmark in Colombia’s hospitality industry, introducing a redefined luxury experience in one of the world’s most dynamic destinations,” said Paul James, Global Brand Leader of W Hotels, St. Regis, and The Luxury Collection. “As emerging economies grow, so does tourism, and the highly anticipated debut of W Bogota reflects the desires of today’s increasingly global and interconnected travelers.”
The hotel boasts 168 rooms and suites, strategically located in the city’s heart, near the trendy Usaquen district, nestled between the city’s mountains and financial center.
W Bogota’s design offers a contemporary interpretation of the Legend of El Rey Dorado (the golden king). Highlights include modern guestrooms with vibrant leather accents and a 360° floor-to-ceiling mirror, perfect for ensuring you look your best from every angle before heading out for the day or night.
A standout accommodation is the Extreme WOW Suite™ (W’s version of the Presidential Suite), showcasing the rich green of Colombian emeralds and the deep blue of Guatavita Lagoon.
Short on time? The hotel’s W Lounge promises to be a local hotspot where guests can enjoy the resident DJ’s tunes and signature cocktails. Dining is also a highlight, featuring a farm-to-table concept at the Market Kitchen restaurant. For those seeking relaxation, the AWAY Spa® offers luxurious Loto del Sur amenities and a menu of signature services inspired by natural elements, along with an impressive indoor pool designed to resemble a lagoon.
W Bogota is the 46th W Hotel globally and the third in Latin America, following W Santiago and W Mexico City.
This new establishment signifies a significant addition to Colombia’s hospitality scene, promising to attract discerning travelers with its unique blend of luxury and local culture. The hotel’s strategic location, modern design, and comprehensive amenities are set to make it a preferred choice for visitors to Bogota, whether they are in town for business or leisure.
Overall, W Bogota offers an unparalleled luxury experience that blends contemporary design with local cultural elements, making it a must-visit destination for travelers seeking both comfort and a vibrant local experience. With its thoughtful amenities and prime location, W Bogota is poised to become a central fixture in the city’s hospitality landscape.
