
Gucci to Showcase at Chelsea Flower Show in London

The renowned Italian luxury fashion house, Gucci, is set to make a notable appearance at the Chelsea Flower Show in London, scheduled from May 20 to 24. Gucci’s garden exhibit will be located in the Fresh Garden area, featuring a design by Sarah Eberle that transforms the iconic Gucci Flora pattern into a horticultural masterpiece.
“Flora has evolved into a symbol representing the seamless blend of tradition and modern elegance characteristic of the Gucci woman. The pattern is particularly meaningful to me; my earliest memories of the scarf are tied to my mother and grandmother wearing it during the 1970s,” shared Gucci’s creative director, Frida Gianni.
In addition to the garden display, Gucci will launch two exclusive Lady Lock handbags inspired by the Chelsea Flower Show. These handbags will be available solely at Gucci’s Sloane Street store, conveniently located near the garden exhibit.