Actor George Clooney made a grand gesture by personally delivering his tequila brand, Casamigos, to the prestigious Hotel Cipriani in Venice. Clooney, along with his friend Rande Gerber, created Casamigos Tequila out of their shared love for the Mexican spirit. This special delivery coincided with Clooney’s visit to Venice for the International Film Festival, highlighting his commitment to promoting his brand in iconic locations.
Clooney arrived in style, navigating the Venetian waters to reach Hotel Cipriani with five cases of Casamigos Tequila. The hotel, renowned for its luxury and owned by the Orient Express, became the first European establishment to feature Casamigos, which is marketed with the tagline “brought to you by those who drink it.”
Expressing his enthusiasm, Clooney mentioned his delight that Hotel Cipriani would carry his tequila. He often stays at this lavish hotel when visiting Venice or other European destinations, making this delivery a personal and meaningful one for him. The actor’s fondness for the hotel added a special touch to this promotional event.
Casamigos Tequila derives its name from Gerber’s property in Mexico, translating roughly to “house of friends.” This name underscores Clooney’s belief that tequila is a drink best enjoyed in good company. Launched in January, Casamigos has quickly gained popularity, even earning a nod from Oprah Winfrey as her favorite tequila. Clooney emphasized that their goal was to create a tequila so smooth and flavorful that it didn’t need to be masked with salt or lime.
In celebration of Casamigos’ introduction to Hotel Cipriani, head barman Walter Bolzonella crafted a signature cocktail named “Goodnight Amigos.” This drink is a variation of Clooney’s own cocktail, the Buonatte, and features a blend of lime, ginger, cucumber peel, Angostura, and, naturally, a tequila base. This new concoction symbolizes the fusion of Clooney’s personal touch with the hotel’s sophisticated beverage offerings.
Clooney’s personal delivery and the creation of a unique cocktail at Hotel Cipriani signify a significant milestone for Casamigos Tequila in Europe. The actor’s involvement in promoting his brand highlights his dedication and passion for the product. As Casamigos continues to grow in popularity, such high-profile endorsements and creative collaborations will likely bolster its presence in the competitive spirits market.
